Main Search Engines and Directories |
The Open Directory Project (ODP) is a directory of websites compiled by volunteers.
The ODP has steadily increased in importance, to where it now provides directory results to many of the major engines, such as AOL Search and Google.
The ODP isn't a search engine. It doesn't utilize spiders to crawl the web to index pages. Instead, it relies on submissions, and human editors place the sites into the directory. |
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AltaVista is one of the largest engines, but its importance has diminished in past years. You'll probably find that AltaVista doesn't bring your Web site as much traffic as many of the other engines. Also, it often doesn't index sites submitted through free Add URL, so the only way into the index is to pay.
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Google is the "Big Boy" of search engines both in popularity with users and in sheer numbers. They claim to be "searching 3,083,324,652 Web pages on their home page these days.
Googlebot, Google's spider, is supposedly one of the most intelligent on the Web, and when you submit your site to the engine, you can expect it to crawl through your site picking up virtually 100% of your pages within 60 days. (according to them!) Strangely, a resubmitted domain takes longer. Google can even find pages three or four directories from the main page. |
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MSN Search gets primary results from LookSmart and secondary results from Inktomi. When you search at MSN, you'll get Featured Sites first (reviewed sites and ads), Overture listings next (under Sponsored sites), then LookSmart and Inktomi results.
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| LookSmart is a directory of Web sites, not a search engine. The information you submit, rather than the Web site itself, will affect how you are ranked.
After LookSmart's reviewed sites are shown in the search results, Inktomi provides supplemental results in the form of "Web Sites." |
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AllTheWeb is now owned by Overture.AllTheWeb is one of four different engines that are now providing search results at HotBot. (The other engines are Inktomi, Google, and Teoma.) AllTheWeb is also now providing results to HotBot UK.
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| Inktomi Corporation is a technology company, and one of its main components is the Inktomi search engine. Inktomi licenses its search engine out to other companies, such as HotBot, that want their own search engine without having to build one from scratch. |
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Few people would disagree about the sheer power of Yahoo!. Getting your site listed in the directory can make or break a site, in many cases.
It's by far the most popular search facility on the Web with considerably more traffic than the other major engines.Yahoo! isn't a search engine. It doesn't utilize spiders to crawl the web to index pages. Instead, it relies on submissions, and human editors place the sites into the directory.
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| AOL Search uses information from the Open Directory and the Google engine in its search results. It also lists popular Web sites, even if they're not in the ODP. At the present time, your site will get a boost in AOL if it appears in the ODP. |
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Inktomi is one of the largest search engines, and now all of the search engines powered by Inktomi tap into all the information it makes available.
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| Lycos now has a "pay keyword" form of advertising. Their program, called Lycos Insite AdBuyer, is: "For web sites of all sizes. Drive targeted traffic to your site via auction-based keyword advertising. Create your own text ads, set your own price and only pay for performance |
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No doubt about it -- the pay search engines have certainly skyrocketed in power and popularity in the search engine marketing industry.
After all, by purchasing a keyword through one of the pay engines, you can literally choose your own rankings based on the size of your pocket book. And that's what a "pay engine" is: a search engine where you can bid on keywords that are related to your business. Whoever bids the highest is #1, and on from there.
Yahoo! has purchased Overture . . . and FAST/AllTheWeb and AltaVista (and it already owns Inktomi!).
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| Teoma released Version 2.0 of its engine and added several new features, including advanced search options, a spell check, doubling its size (to 500 million Web pages), including dynamic descriptions on results page (your search terms are highlighted), and improving on its ability to find and organize communities of content. |
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Ask Jeeves is gaining in popularity as more and more Web surfers hunt for answers to questions.
With Ask Jeeves, you simply type in a question, and the search service presents results that answer your question by providing links to Web sites in the Ask Jeeves' index. Ask Jeeves utilizes human editors for coming up with ideas for questions, and they also study what people are actually searching for.
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 Clients and Strategic Partners
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:: Webalcance Corporate Offices :: |
United States:
8314 Via Sonoma #119
La Jolla - California - USA
Phone: (858) 353 1292
Brazil:
Estr. Francisco da Cruz Nunes, 5.428
Rio de Janeiro - Brazil
Phone: +55 - 21-2619-6601
Fax: +55 - 21-2619-6625
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